Every organization and project needs some revenue sources to implement activities irrespective of whether the activities will be face-to-face or online. From the point of view of a business model revenues result from value propositions successfully communicated and offered to the customers. WWER 88.1 FM is no different. Other funding options are donations, sponsorship and fundraising. They are particularly adapted to new organizations without a mature business model or for institutions with non-profit character (e.g. Wikipedia).
A donation is an altruistic gift, either with a general charitable purpose or for the support of a particular project. Sponsorship means supporting events, activities, persons of organizations financially or through the provision of products or services. It is based on reciprocity [“On the basis of a written agreement, the public sector receives cash or goods in kind and in exchange the sponsor receives publicity designed to enhance its reputation. Fundraising means acquiring these contributions. Successful fundraising implies a strategic plan. Strategic planning and activities of sponsorship are closely related to marketing, press and public relations. It aims at communicating a positive image of one’s own institution in order to prepare and acquire fundraising.
Steps to develop a concept for fundraising
- analyze the specific situation (organization, market, trends)
- define the objectives
- identify the target audiences
- derive the specific strategy
- develop specific measures
- implement measures
- evaluate and further develop alternative measures
WWER 88.1 FM needs both your help as well as support to help us raise the funds needed to operate our Public Radio Station. When we say “We Are Colonial Beach”, we mean it! Our goal is to provide the residents of Colonial Beach and surrounding areas programming that is targeted to our community. Please help us reach our goals by getting involved. To find our how you can help: