Every organization and project needs revenue sources to implement activities. These activities can be face-to-face or online. From the point of view of a business model revenues result from value propositions successfully communicated and offered to the customers. WWER 88.1 FM is no different. Funding options include donations, sponsorship and fundraising. Donations are particularly adapted to new organizations without a mature business model or for institutions with non-profit character.
A donation is an altruistic gift, either with a general charitable purpose or for the support of a particular project. Sponsorship means supporting events, activities, persons of organizations financially. It is based on reciprocity. The public sector receives cash or goods in kind and in exchange the sponsor receives publicity designed to enhance its reputation. Fundraising means acquiring these contributions. Successful fundraising implies a strategic plan. Strategic planning and activities of sponsorship are closely related to marketing, press and public relations. It aims at communicating a positive image of one’s own institution in order to acquire fundraising.
Steps to develop a concept for fundraising
- analyze the specific situation (organization, market, trends)
- define the objectives
- identify the target audiences
- derive the specific strategy
- develop specific measures
- implement measures
- and evaluate and further develop alternative measures
WWER 88.1 FM needs both your help as well as support to help us raise the funds needed to operate our Public Radio Station. When we say “We Are Colonial Beach”, we mean it! The goal is to provide Colonial Beach and surrounding areas programming targeted to our community. Please help us reach our goals by getting involved. To find our how you can help: