Survey results 1- Why don’t you listen?

Written by on December 16, 2021

The survey results are in, and we want to share them with you.  This is the first in a series of blogs where we will share the results with you and some of our responses.

The first, most basic question we asked is if you actually listen to WWER.  We tried to spread the survey far and wide on social media to catch listeners and non-listeners.  We received 145 responses, which is better than we had hoped for.  Most are WWER listeners:


We LOVE that the majority are listeners, but we also wanted to know more about the non-listeners.  WHY don’t they listen?  Perhaps it is something we could change….

You’ll see that most of these boil down to 2 types – Either they have listened and are just not interested, or didn’t know we existed.  The first probably just means they don’t like the music we play at all.  Fair enough, and not much we can do about that.  But the second is something we can work on – they didn’t know we exist.  There is apparently room for improvement in our promotion of WWER to the general public!

This is an area I have always been aware of.  But I’m not much of a marketing guy.  It underscores the idea that we could really use a volunteer to help us market WWER.  Social Media, events, our membership program, and more.  We don’t have anyone doing that job right now, but I’d love to have somebody step up if that’s your thing!  Interested parties may contact me directly – Ted [at]

In future installments, I’ll share which shows are popular, and some of the other feedback you gave…. STAY TUNED!

Reader's opinions
  1. Mike Slocum   On   December 22, 2021 at 7:05 am

    I’ve been tuning in all day for the last 6 months or so. Really enjoy most of the content. Unfortunately I am seriously concerned about this station’s encouragement of children to become part of the gay and lesbian community. Most school aged kids are very impressionable and this goes against both Christianity and the basic principles our country was founded under. Especially “one country under god”. If this continues I will continue to boycott this station as well as supporting businesses.

    • Ted Tait   On   December 22, 2021 at 10:26 am

      Dear Mike,

      Thank you for taking the time to voice your concerns. I assume your comment is aimed at our “Outcasting” program. Your objection to the program on religious grounds is timely, since the most recent series they have done is about using religion to justify discrimination. I hope you have had a chance to listen.

      The inclusion of Outcasting in our program schedule was carefully considered and was a direct result of us finding out that there are young LGBTQ people in Colonial Beach who need support (yes, they already exist and do not need to be ‘encouraged’ to join the LGBTQ community). I hope to write more about that story soon in another post as it is an interesting one. But for now I will simply post part of the script of announcement we put on air when we first started airing Outcasting in 2019. It explains a little bit about why we chose to air Outcasting:

      “This is Tom Larson, Program Director for Colonial Beach Community Radio
      In our ongoing effort to serve the many facets of the Colonial Beach Community, WWER is introducing a new public affairs program to our lineup.  Outcasting is an award-winning, public radio LGBTQ youth program produced by Media for the Public Good.  It presents a look at issues pertaining to the LGBTQ community as seen through the eyes of young people and provides insight into the broad dimensions of the LGBTQ youth experience.

      Just as we play a wide variety of music so that everyone hears some songs they enjoy, WWER will provide public affairs programs for traditionally underserved groups within our community as well.  Outcasting aligns with our “a little something for everyone” community radio mission.

      The first three episodes we air will be about the 50th anniversary of Stonewall.  The riots at the Stonewall bar in New York City, in the summer of 1969, are widely regarded as the beginning of the gay rights movement.  I’ve personally previewed the Stonewall series, and I found it to be very well-produced and an engaging history lesson.  I recommend it for all listeners”…

      As always, thanks for listening to, and supporting your community radio station, 88.1 WWER in Colonial Beach, Virginia.

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